Restaurants and cafes
Challenge: Low traffic in specific time slots.
Scenario: Localized happy-hour, recurring day-based offers, and reactivation of inactive users.
KPI: claim rate by time slot
Use cases
Solutions by industry
Practical campaign examples and useful metrics for teams that want measurable in-location results.
Cinema and entertainment
Challenge: Low occupancy on selected sessions.
Scenario: Short-validity vouchers and activations around the location.
KPI: occupancy per session
Local retail
Challenge: Unstable in-store conversion.
Scenario: Category-based offers, local targeting, and direct in-location claims.
KPI: offer-to-purchase conversion
Fitness and wellness
Challenge: Weak retention after the first visit.
Scenario: Return benefits, multi-visit campaigns, and 30-day reactivation.
KPI: repeat visit rate
Recommended KPIs for the first 60 days
- Activation rate
- In-location claim rate
- Traffic lift vs. previous period
- Cost per claimed offer by campaign
- 30-day retention for activated users